Privacy Policy Statement

V city (“the mall”) is an entity wholly owned and run by the Sun Hung Kai Real Estate Agency Limited. It is the policy of the mall to comply with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of the Hong Kong. We also strive to ensure compliance by our staff with the strictest standards of security and confidentiality.

We safeguard information provided by our members and web site users (collectively “User”). With the only exceptions that personal data may be collected in relation to the services of membership application, membership renewal, membership/account maintenance, email registration and the giving/collection of opinion online, and that the IP address of the computer used to visit our web site may be recorded, we do not collect any personally identifiable information from User while they browse its sites, and no personal data is collected. Any information so collected is used only for preparing general statistics on the traffic of our web sites.

Use of Cookies

We use cookies across our websites in order to improve their performance and enhance User’s online experience. Session cookies are used to enable User to move around the site and use essential functions on our websites, such as maintaining log-in details for the session such that the need to transfer information across the internet may be reduced. Google Analytics are used to recognize repeat visitors to our websites in order to enable us to better understand how User browse to and through our websites, the time they spend and how often they visit our websites, relying on which we can improve our websites. Font size cookies are used to provide proper appearance of characters when User browses our websites. We will not collect any personal data from User when the cookies are being used. 

The collection of any personal data collected will be subject to our Personal Information Collection Statement. Personal data is stored securely in our system and we will take all practicable steps to ensure that personal data is not kept longer than is necessary for the fulfillment of the purpose (including any directly related purpose) for which the data is or is to be used. Only trained, authorized staff shall have access to the data, and we do not release personal data to parties outside the mall except as set out in our Personal Information Collection Statements. User has the right to request access to and correction of their personal information in accordance with the procedure set out in our Personal Information Collection Statements.

We may, from time to time, send direct marketing materials promoting products and services to User based on their personal data, but suitable opt-out mechanisms are provided. 

We make every effort to protect the privacy of User, but given the nature of the Internet, it cannot guarantee perfect security.

User who has any questions about our privacy policy and practice can contact our Data Protection Officer at 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan chai, Hong Kong or by email to or by clicking and completing our unsubscribe form at

Personal Information Collection Statement

This Personal Information Collection Statement sets out the purposes for which the information provided by you as a User will be used following collection, what you are agreeing to with respect to our use of such information and your rights under the Personal Data (Privacy) Ordinance, Cap 486. This statement may change from time to time, so please check back periodically. When you agree to complete the application form for our membership and/or services by signing thereon or each time you log in to this web site and uses its services, you agree to be bound by the statement in force at that time


User may be asked to provide with personally-identifiable information such as name and e-mail address. This is necessary to provide User the various services and activities offered on this web site. You, as a User, are not obliged to supply the data, but if you do not, the services and activities will be unavailable.

IP address of the computer used to visit our web site may be recorded.


Information collected is used for the followings:

Use of Information in Direct Marketing

We intend to use all information provided by you as a User including your name, contact details and all other information which may assist us to understand the goods and services which you might be interested in, for delivering the aforesaid information and conducting direct marketing including products, services, advice and subjects in relation to the followings: shops, hotels, shopping malls and the events therein, telecommunication, information technology, transport infrastructure operations and reward/loyalty/privilege programmes, charitable and non-profitable causes. We may not so use or provide the said information unless we have received your consent. Please indicate your consent at the provided space or check/tick the suitable box while making applications on-line. 


Collected personal data will be kept confidential by the mall but we may transfer or disclose such personal data to our contractors under a duty of confidentiality to us who provide administrative, telecommunications, computer, data processing or other services to us in connection with management, operation and maintenance of the system with the purpose of personal data collection.


You have the right to request access to and correction of your personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap.486). Any data access request or data correction request may be made to our Data Protection Officer at 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan chai, Hong Kong or by email to or by clicking and completing our unsubscribe form at